FiveTwelve’s 6 quick wins to keep Event Suppliers moving!
We know it all too well, that as soon as summer hits, everything goes into overdrive. The trucks are continuously loading, the team is busy on site, the warehouse is empty, but your marketing? It slides quickly off the to do list.
We get it. When you’re knee deep in a festival build or zooming between three shows in a week, social, website, email, your next tradeshow, doesn’t even come to mind.
It’s unfortunately the vicious cycle the industry locks itself into. Then, when September arrives, the warehouse fills back up, the enquiries dry out, everyone wonders why then Marketing feels the brunt.
The suppliers that stay visible in summer are the ones that win the autumn. You don’t need hours, you need a plan, and a crackin’ marketing team that’s got your back (aka FiveTwelve ;-))
Interested in changing track?
Here are 6 quick wins to keep your marketing alive while you’re doing what you do best.
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Start your case studies before the show ends
Don't wait until January to write up your best work from July. Start the framework ahead of the project. You know the brief, the challenge, the creative solution. Draft it early, place it ahead of time, and when it publishes you're riding the momentum of work that's still fresh. It’s a bit late now but we can still help 😉 -
Take photos! Every site visit is a content opportunity.
Load-in, the rig going up, branding coming to life, the team in action, the finished arena space. Spend seconds taking a pic before you get stuck into the day. A single show can bank 2 - 3 weeks of social content.
Need a little help knowing how to capture the right thing? Click here
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Collect testimonials immediately
Ask for a testimonial immediately after a successful event, when the client is buzzing and grateful. A voice note, a quick video, or a two question email is all you need. Wait three months, the moment is gone. Good luck chasing for one! -
Update your website as soon as the event has passed
Take 10 minutes after a successful show to upload a new customer logo, testimonial, images and/or case study. By autumn you'll have a website that reflects your current capability, not what you were doing in 2021. You’ll be amongst the momentum, and you’ll stay there. Hold onto your hats as you’ll see your web data soar! -
Met someone new on site?
Connect with them on LinkedIn (scary!) Every show puts you in a room with potential clients, collaborators, and referrers. Connect with them on LinkedIn while you're still on site and the face is fresh. A quick "great working alongside you today" is all it takes. Those connections compound quietly over time and are worth far more than a cold outreach six months later. -
Plan Q4 now - While you still have the fire behind you!
Use the quieter pockets of summer to map out what you want to achieve in autumn. Decisions made with summer's momentum behind them are better than ones made from a September standstill. Got an email idea, a story that is worth sharing? Note it down and if you need help putting it into action - we’re here to support!
The good news? (psssst! It’s busy but FiveTwelve can help)
Summer is your busiest season, but it’s also your richest source of content, credibility, and momentum, if you choose to capture it.
The suppliers that show up consistently, even while they’re on the road and on site, are the ones that don’t feel the autumn dip. The ones that go dark in June and reappear in September face a longer, harder climb back.
You don’t need to do all six. Pick one or two, build the habit, and if the weight of it feels like too much on top of everything else? That’s exactly what FiveTwelve is here for.
We don’t sit on the outside looking in. We integrate directly into your team, becoming your marketing department, your content engine, your strategic partner, while you get on with doing what you do best.
Not only that, we live and breathe events. We understand the load-in, the late nights, the last-minute changes, and the pride that comes with pulling it all off. There is no agency better placed to carry this for you, because this industry is our world too.
From social and content to campaigns, case studies, and everything in between, we cover every corner of marketing so you don’t have to.
Get in touch with the FiveTwelve team, and let’s make sure your summer works as hard as you do.
