XLE
How FiveTwelve brought clarity and consistency to XLE
Shaping the Next Chapter for XLE
Following the 2025 Showman’s Show, XLE faced a challenge common to fast growing event service providers: a strong reputation on-site, but a brand and marketing function that lacked the structure, consistency and clarity to support its next phase of growth.
The challenge
XLE had a strong industry reputation but fragmented, inconsistent marketing with no brand guidelines, templates or visual system – and needed to transform its presence in under two months ahead of a major industry show.
The solution
FiveTwelve built a comprehensive brand system from the ground up – covering typography, messaging, and visual identity – then rapidly rolled it out across a full suite of assets in time for the Event Production Show.
The result speaks for itself
The performance
XLE debuted at EPS as a cohesive, professional brand with a standout presence, and left with a scalable marketing foundation that is now structured, repeatable, and aligned across all touchpoints.
From fragmented brand to full rollout
Unified under one brand system
Built for scalable, repeatable marketing
We knew we needed to take our marketing more seriously, but we didn’t have the structure in place to do it. FiveTwelve gave us exactly that – clarity, consistency and a brand we’re genuinely proud of. The EPS show was a huge moment for us, and the way everything came together exceeded expectations.