IPS
How FiveTwelve turned a warehouse move into a platform for long-term growth
Shaping a New Chapter for IPS
How FiveTwelve turned a warehouse move into a platform for long-term growth
The challenge
IPS were on the verge of a major milestone, a move to a brand new, state of the art HQ and warehouse in Milton Keynes, but needed more than a simple announcement. They wanted real impact, a bigger story, and a consistent marketing presence that could carry them beyond the launch.
The solution
FiveTwelve built and delivered an integrated communications campaign covering content strategy, press relations, social media, email marketing, and on-site content capture, telling a richer story about IPS’s people, values and ambition, before, during and after the move.
The result speaks for itself
The performance
IPS launched their new facility with significant industry visibility and positive buzz, growing their social presence, securing strong media coverage, and establishing a consistent marketing rhythm that continues today. What began as a six-month project has grown into a fully embedded, long-term partnership.
“From help with phrasing social posts, to artwork creation, photography and even a last-minute video edit with graphics, FiveTwelve have been a brilliant resource. Their in-depth understanding of the events industry combined with marketing and creative flair make their work always deliver.”