DCLX
How FiveTwelve gave a premium lighting company a social presence to match their reputation
Putting DCLX in the Spotlight
How FiveTwelve gave a premium lighting company a social presence to match their reputation
The challenge
DCLX had built a strong reputation delivering high-end lighting solutions for the likes of Dior, Levi’s and London Fashion Week, but their social media didn’t reflect any of it. They knew they needed to show up consistently online, they just didn’t know how, and didn’t have the time or resource to figure it out.
The solution
FiveTwelve took full ownership of DCLX’s social media, drafting and publishing content, creating a clean and premium graphic style, building out platform profiles, and meeting monthly to plan ahead. By working closely with the DCLX team to secure imagery and set clearer expectations with clients around content sharing, we unlocked a steady stream of high-quality material to shout about.
The result speaks for itself
The performance
Follower counts, engagement and impressions have grown consistently across all platforms. DCLX now shows up with a presence that matches their level of service, and the business regularly receives enquiries asking who runs their social, the clearest sign that it’s working. What was once a pressure point is now a seamless, always-on part of the business.
“We knew our social media wasn’t doing us justice, but we didn’t have the time or the knowhow to fix it. FiveTwelve just got it – they understood our world, took the pressure off completely, and built something we’re genuinely proud of. The quality of work they deliver, and the way they represent us online, is exactly what we needed.”