TOP 5 REASONS YOU NEED TO PASS THE MARKETING BATON ONTO US

1 – ⏰TIME IS OF THE ESSENCE⏰

If you’re a marketer, you know that time is a precious commodity, often in short supply as you’re working to achieve so much. As an expert juggler of multiple marketing functions, outsourcing parts of your role can help you reclaim valuable time to dedicate to other areas of the business.

For example, let’s take one key area of marketing you could let go of; Content Creation and Distribution.

Scenario 1
You’ve recently been appointed as the preferred supplier for Taylor Swift’s UK Era’s Tour, and you want to announce this instantly! For this, you’d need to:

• Plan
• Prepare a brief
• Interview
• Create a draft
• Edit
• Find images
• Optimise for SEO
• Prepare for distribution to press
• Upload content to your site
• Promote on social media

On top of managing your social media channels, attending meetings, meeting print deadlines, and preparing stand designs (the list goes on!), there’s now another task to tackle.

By working with an agency that expertly knows your industry in and out, you benefit from a team of marketing specialists that hit the ground running in no time. If you’re not a marketer and find yourself compelled to dabble in it, from day one we’ll take on the burden to not only lighten your workload but also free time for you to focus on more crucial aspects of your role.

It’s our role to ensure your generating business ahead of a tradeshow, that you’re featuring in press opportunities, stand deadlines are met, and your presence is undeniable.

Prepare to buckle in and get ready to witness efficiencies improve as we implement our successful process into your business, alleviating your burden and enabling you to focus on what you do best!

2 – 🧑‍🎓ACCESS A TEAM OF EXPERTS 🧑‍🎓

When collaborating with our clients, we make it our mission to become a part of your team. We’re not here to sit on the sidelines…we’re here to jump in headfirst to get to know your story, your clients, help refine processes, create goals and complete work that will bring so much value – a significant advantage don’t you think?

Whether you need support from our expert content writers, graphic designers, social media specialists, or web specialists, you can tap into an entire team with a wealth of hands-on experience in creating digital strategies within the Entertainment Technology, Live Events and Broadcast industries.

Trust us, It’s nearly impossible to oversee daily business operations, stay ahead of search algorithms, and consistently create social media content while servicing your clients. We all wish we could do everything but this is precisely why FiveTwelve exists – to make it easier than ever to access marketing experts without high, additional costs to your business.

FACT: Unless you can afford to hire an expert for each marketing area, our agency offers one of the most feasible ways to support your marketing endeavours and elevate your brand at a fraction of the cost! Sorry to break it to you…

3 – 🍃FRESH PERSPECTIVE🍃

We all know that it’s easy to get stuck in your ways or, at times, lose motivation to think outside the box. This is where we come in! We fuse:

• Our knowledge of this ever evolving digital world + Your goals and objectives
• Our knowledge of the Entertainment Technology, Live Events and Broadcast industry + Your target audience

To energise your team and suggest new ways to achieve your goals.

This is particularly beneficial when you:

1. Don’t have a Marketing Team: Usually this results in a few things…Maybe you don’t know where to start, you don’t have the time to sit and strategise or you don’t even have the experience (which is fine!)
2. You’re a Marketing Manager, Head of Marketing or even Marketing Assistant: Your role encompasses every element of Marketing (And Sales, and Graphic Design, and Website Design). We’ve seen it time and time again where this has resulted in teams losing momentum, burning out or simply just shooting marketing aimlessly in the dark to keep the wider team off your back. Let’s face it, soon the cracks will show and your work will become stagnant, which is all very common.

There’s a common theme here, but this is where an agency can come in to feed new ideas, to get those quick win tasks done in no time and reduce your workload. For the CEO, CTO, CFO, you’ll be investing in a team that’s able to consistently market your business and transform your brand without very little work or input from you! Imagine not having to worry about Marketing?!

But wait, there’s more! What about FiveTwelve? Not only do we take pride in immersing ourselves in our industry, but we also go the extra mile to utilise what we’ve learned from a wide range of clients across multiple industries to introduce new tactics, streamline processes, and bring a refreshed marketing approach. This is what truly inspires you, your team and puts your business back on the map.

3 – 💪THE WORK STARTS…NOW💪

Unlike newly hired employees, we can start promoting your business as soon as we’re hired, removing the need for a training period-which can take time, and, if your time is already strapped or you’re not fully equipped with Marketing Knowledge, it isn’t a great start. You’re probably more stretched than before…

As a CEO, CTO, CFO, hiring a Junior can seem like the perfect option. “It’s more affordable for the business, they are young, they’re always on their phones, and it’s easier” (Not our words, something we hear time and time again)! But is that really the case? Is that going to push your business forward? Not in the short term! This isn’t to say we’re against hiring juniors into the business – we LOVE seeing the Next Generation of creatives step into the industry and we’re excited to see how they are going to transform it – however, it’s important to understand:

You need someone with marketing experience to help nurture and show them the ropes!
Once you employ a Marketer, expectations increase. Businesses go from wanting one social post a week to 2 blogs, 1 newsletter, 5 social posts, and a complete website revamp. Whether Junior or Senior, you’re almost welcoming them into burnout.

This is where hiring an agency can either help guide and mentor the employee, or still work as an additional team member (at a much lower cost) to steer the marketing in the right direction and take on the load.

For a Marketer, there’s a reason we’ve focused our agency towards pushing the Entertainment Technology, Live Events, and Broadcast industries further. It’s not just because we LOVE how incredible this industry is, but it’s because over the years, we’ve got to work with a variety of groundbreaking technologies and it’s allowed us to know the community to a T. By leveraging our expertise and deep understanding, we ensure that you have access to strategies that are working and are exposed to insights tailored specifically to ensure you’re able achieve unparalleled success following your campaigns.

Just one last point…

It takes, on average, six months for new employees to feel entirely comfortable with their tasks. For agencies like ours, we’ve already been there many times, and have bags of experience leading our client’s growth strategies or taking elements and hitting the ground running with them. From day one, we’re ready to push new marketing efforts to increase your brand awareness and sentiment. The reality is, if you want to seriously grow your business, gain competition and increase knowledge within your team, marketing agencies will give you exactly this plus accurate, lasting results.

5 – 🤑[most important] REDUCE COSTS🤑

The truth of the matter is that most businesses in the Entertainment Technology, Live and Broadcast industries can’t afford to invest heavily in building a marketing team. Sometimes, they can’t even justify one team member, and we can understand why. If one of your goals is to increase content creation, social media engagement, and web traffic, this could easily entail three separate roles, costing you at least £9,000 each month.

Driven by a passion for awakening the potential of the Live Events industry, we understand the struggle businesses face in justifying hefty marketing investments and that’s why we’re here to offer a solution. With our plans starting at just £612 per month, you can swiftly and efficiently receive high-quality work, leverage our suite of tools (eliminating the need for additional investments), and engage in various activities without the delay of hiring. Alternatively, if your team needs more support, there’s now less of a need to wait until next year’s budget.

As a global agency, we’re here to alleviate the burden, accelerate your marketing activities and increase brand awareness. We’re not just about making it more accessible; we’re here to share our Knowledge so that you can witness the results. We could go on and on about the benefits of working with an agency (*cough* FiveTwelve😉), however we’ll leave it there for now.

Interested in hiring FiveTwelve as your Marketing Partner? Reach out to a member of our team here: